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What Sets Individual Products and Case-Packed Products Apart?

Products packed in cases have the same SKUs, but individual products have separate SKUs

The "packing type" of your shipment—individual or case-packed—will be requested by Amazon Seller Central. If the SKUs or conditions of the items in a box differ, select Individual products.


If the items in a box have the same SKUs and terms and will be sold separately, choose case-packed products.


Multi-packs are sold as sets, whereas the products in a case pack are sold separately. Case packs are not the same as multi-packs.